The nearest Wal-Mart
is two hours away, and only foul weather, a deer in the road or a
Washakie County sheriff's deputy would slow down anyone with a mind to
drive there faster.
Yet Ten Sleep, population 350, is just as connected as any place
these days, and home to a new company that is outsourcing jobs not from
the United States to the Far East, but in the opposite direction.
Eleutian Technology hires people in towns across northern Wyoming to
teach English to Koreans of all ages using Skype, the free online
calling and person-to-person video service. Two years old, Eleutian
already is one of Wyoming's fastest-growing businesses.
The company has close to 300 teachers hooked up to more than 15,000
students in Korea, and CEO Kent Holiday said he's just getting started.
"Our plan was never to be a company that had a few thousand
subscribers," Holiday said. "It's a $100 billion market just between
Korea, Japan and China, and so we wanted to be the leader and we wanted to have millions of users."
Holiday got the idea for the company after a short stint teaching
English in Korea in the early 1990s. He went to work in Korea's
telecommunications industry and eventually became a top executive of
Korea Telecom.
All along, he kept in mind that language education
someday would be possible online. He made his move in 2006, getting
grief from friends about quitting his high-six-figures job. "I said
`You know what? The time's right,'" he said.
Eleutian isn't the only company harnessing the Internet from the
distant ranges of Wyoming. Whether it's a Laramie man who sells
high-end computers to day traders, or a Green River woman who writes software for mass transit systems, doing business in the least populated state
no longer has to mean running the equivalent of a frontier outpost,
said Jon Benson, CEO of the Wyoming Technology Business Center at the University of Wyoming.
"Broadband connectivity really has allowed people to do high-tech
businesses from remote areas," he said. "It allows companies to locate
in a place like Wyoming and do business across the world."
Eleutian's teachers include Kathleen Hampton, whose home is remote even by Wyoming standards.
Hampton moved to Wyoming from New Jersey when she met her rancher
husband during a trip out West 13 years ago. She teaches English online
several nights a week after her 30-mile commute home from teaching
kindergarten in Ten Sleep.
She teaches most Korean students one-on-one. Many are in college. A
few are middle-aged business executives. Hampton also teaches groups
that are in private schools called "hakwons," which students attend
after the regular school day.
"They're always fun because they're always yelling out in the
background," Hampton said. "You get 14-year-old boys yelling out `I
love you!' because they learn these English expressions and try to use
them."
Eleutian pays its teachers $15 an hour to start. They're required to
have state certification but don't have to be currently employed in
schools.
"When you put on those first headphones and you're talking to
somebody, it's nerve-racking to start with," Hampton said. "But it
doesn't take long. If you're a teacher and used to explaining things,
it makes no difference."
Growling at her students is one of her techniques. The idea is to get them to make an English-sounding "r."
"I'll be growling at them and there's some of these 20-year-old boys
who will laugh, and they'll growl right back at you. And their
roommates are in the background laughing at you and they get right into
it," Hampton said. "And then you will have these quiet, little,
studious people that will look at you and just won't do it."
Tuition for Eleutian's courses varies with factors like the size of
the class and the business that's contracting Eleutian's services. But
like any outsourcing company, Eleutian competes aggressively on price.
For instance, one weekly one-on-one Internet course from Eleutian costs
$150 for a whole semester, while English tutors in Korea charge from
$40 to $60 an hour, Holiday said.
Holiday had been planning to start Eleutian Technology in Utah.
He picked Ten Sleep, where his in-laws live, after seeing fiber-optic
cable being installed throughout town. Tri County Telephone, the
telecom cooperative that serves the Ten Sleep area, upgraded from
decades-old copper phone wiring to fiber in 2006 — a step that has
still yet to fully happen in many urban areas. Chris Davidson, Tri
County's general manager, said the company wanted "to build a network
for the future."
Holiday said the sparsely populated area also proved to have
enough teachers. Some, like Hampton, teach from home. Others teach from
Eleutian's learning centers in Ten Sleep and four other towns in
northern Wyoming.
Ten Sleep got its name for being the midpoint of a 20-day trek
between Indian camps. The irony of its middle-of-nowhwere origins isn't
lost on Bob Jensen, chief executive of the Wyoming Business Council,
a semipublic agency that encourages economic development. But he added:
"With their technical capability, their telecom capability — their
fiber, their bandwidth — there's no reason why companies like Eleutian
can't grow in towns like Ten Sleep."