Shaley
Griffin of Abilene, Texas, samples a cupcake from the Magnolia Bakery
while walking through Greenwich Village with fellow participants on a
"Sex and the City" tour in New York.
Forget the Empire State Building.Some
New York tourists are eager to see the city's other landmarks: Carrie's
stoop, Charlotte's gallery and that restaurant where Samantha threw a
martini in a boyfriend's face.
Fans
of "Sex and the City" have long arrived here eager to see the $500
shoes, the Cosmopolitan-drinking fashionistas and the glamorous serial
daters for themselves. Now, with the movie follow-up to the show set to
premiere later this month, a number of them are planning trips so that
they can see "Sex and the City" ... in the city.
"Once we found out there was going to be a
movie, we thought what a great weekend to do a girls' trip to New York
City, the weekend of the premiere," said Amy Walker, a 31-year-old
accountant from Minneapolis who says she has watched the entire series
twice on DVD.
Along
with three female friends, she's planning to relax at a spa mentioned
on the show, take a "Sex and the City Hotspots" tour and see the movie
on its opening weekend.
"The
producers have said that New York City is the fifth lady of the show,"
says Lisa Blythe Perlman, a guide for the hotspots tour. "Eighty
percent of the show was filmed on location."
Perlman
and her colleagues bus about 1,000 tourists a week to see Carrie's
stoop, check out her favorite sex-toy shop, sample her signature
cocktail and eat the same cupcakes that they first spotted on the show.
The tour company says it has already seen advance purchases more than
double for the May 30 opening weekend.
"'Sex and the City' has been one of the
all-time great commercials for the city of New York," says George
Fertitta, who heads NYC & Company, the city's tourism office.
"There's all of the fabric and the texture and the vibrancy of New
York. ... It shows everything: from a great shopping component to a
nightlife component, to a restaurant component."
Fertitta,
who peppers his conversations with journalists with mentions of the
show, said he was surprised on a recent visit to China when he found
himself flooded by questions from local female reporters about the
series.
"They look at this as a window into New York City," he said.
With its glossy shoots at parks, restaurants, nightclubs and shops
around the city, the series has been something of an international
ambassador for New York, showing in more than 200 countries around the
world, according to HBO. About one-third of "Sex and the City Hotspots"
tour-goers are from outside the United States, says On Location Tours
spokeswoman Cathy Epstein.
The city is looking to capitalize on that
interest. NYC & Company is launching a Web site to help visitors
plan a "Sex and the City"-themed visit, and is organizing sweepstakes
for such trips in Australia, Canada, France, Germany, Britain and
around the U.S. On Location Tours is offering an opening-night package
that includes its hotspots tour, the movie, and a cocktail party.
One
company is charging visitors $15,000 and up for a luxurious four-day
trip based on the show. Participants in the Destination on Location
tour, launching the weekend the movie opens, will dine at restaurants
frequented by Carrie and her friends, visit their favorite boutiques
with personal stylists and even have the option to stop for some Botox
injections.
Although
their visit will be less extravagant, Walker and her three friends are
also planning to walk in the footsteps of Carrie, Miranda, Samantha and
Charlotte.
"There
definitely will be some shoe shopping," she said of their upcoming
getaway. "Minneapolis has the Mall of America, but it's nothing like
SoHo."